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Rockstar (drink)
Rockstar (branded ROCKST★R) is an energy drink created in 2001.〔 With 14% of the US market in 2008, Rockstar is a leading energy drink brand.〔''Reuters'', 20 February 2009, (PepsiCo sees $650 million in snacks for women )〕 Rockstar is based in Las Vegas, Nevada. As of January 2013, Rockstar Energy Drink is available in more than twenty flavors, and is in more than thirty countries.
==History==
Founded in 1998 by Russell Weiner,〔''Business Week''(Rockstar, Inc. )〕 the son of conservative talkshow host Michael Savage, Rockstar launched into the fastest-growing segment of the US beverage market at the time: energy drinks.〔 In addition to featuring different ingredients, which it claimed were "scientifically formulated to speed the recovery time of those who lead active and exhausting lifestyles—from athletes to rock stars,"〔''New York Times'', 23 May 2004, (JUST BROWSING; Opening 13 Cans of Whoop )〕 Rockstar sought to differentiate itself from the market leader, Red Bull, by using a 16 oz can size (against Red Bull's 8 oz can) and marketing itself as "twice the size of Red Bull for the same price!"〔''New York Times'', 4 April 2004, (Business; Energy Drinks Charm the Young and Caffeinated )〕
By 2007, Rockstar was one of the top three energy drink brands in North America, (having enjoyed a 155% growth in sales in 2004,〔Atlanta Journal-Constitution, 29 May 2005, (Coke gets in on hot energy drink market )〕 reaching $48 million〔''Los Angeles Times'', 17 April 2004, "Red Bull Is Determined to Defend Its Territory; The top energy- drink brand is taking action to protect its market share and trade name, including suing bars."〕) and had sold over a billion cans.〔''Fluidtrade'', 22 May 2008, (Rockstar the 5 million can brand in the UK.... and counting.... )〕 It had 14% of the US energy drink market in 2008,〔 and as of 2009 was available in over 20 countries, in addition to the United States. Rockstar switched distributors from Coca-Cola to PepsiCo in the summer of 2009.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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